UWEC Rebranding

I worked as part of a team to present a proposal to rebrand the Art and Design department at UW-Eau Claire. Together my team and I worked on a lot of great concepts and promotional materials and came up with the slogan of Connect. Create. Innovate. My part in the group work was to work on a promotional video for the department. I used my own story of my time in the UW-Eau Claire Art & Design Department as a way to draw people in with a personal story and to be cohesive not only for the Art & Design rebranding concept, but also to be able to be incorporated with the university’s Power of AND branding concept.